October 18, 2019
The Chinese youth are leading the world’s trends
Category: Sustainability

Gone are the days when the Chinese youth followed the world’s trends. Today, they’re paving the way for the rest of us. Our Creative Director, Bart van De Woestyne, talks through the recent return to rigid denim, the adoption of high-rise, wide leg fits, and the movement of the Chinese market to fashion-forward thinking. Watch out, rigid’s making a comeback.

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